Head of Design, UXer,
Strategist and Thinker.
Humanity-centered design and user experience
for tech startups and entrepreneurs.
Head of Design & UX:
Welo: a virtual platform
for hybrid teams
As Head of Design & UX, I planned and designed Welo's user journeys, branding, and interfaces from the ground up, resulting in an engaging and robust experience that resonated strongly with its user base.
Case Study
Lead Product Designer:
Let's connect: new design improved usability
After conducting a UX audit on their website and main product, I identified significant usability and CRO issues. This led to me being hired as Lead Designer to redefine and redesign their branding, website, and communication widget.
Case Study
Examining data and
empathizing with the user
My research process dives deep into understanding user behaviors, needs, motivations, and limitations. During the initial discovery phase, I gather all the existing information about the business goals and vision, and review the current status of the product(s) from both a business and user-centered perspective. Using UX research methodology like user interviews, questionnaires, usability testing, competitive analysis, etc allows me to collect more valuable data.
- Identifying and understanding business goals.
- Performing UX Audit and collection usage data and analytics.
- Understanding user behavior, needs and pain points.
- Data analysis and extraction of actionable insights.
Finding where business goals
and user needs align
Research tells us what and why. Strategy gives us the how. Through a collaborative process, my focus is on where business goals and user needs intersect. Conducting brainstorming sessions, personas, and user flow workshops, I lead UX strategy and implementation to ensure the end result balances user delight with functional utility, ensuring the user experience merges with the strategic goals of the business.
- Deep collaboration with stakeholders, product leaders and team.
- Analyze data, user feedback, pain points, wants and needs.
- Defining user personas and use cases.
- User personas journey mapping.
From complexity
into simplicity
Transitioning into a more tangible phase, I begin creating wireframes, honing designs, and developing prototypes. Every step I take throughout this journey is infused with a commitment to aligning the design intimately with user needs and business objectives, creating a functional and emotional user experience that is useful, usable, and delightful.
- Exploring innovative solutions and sketch ideas.
- Designing user flows based on user personas and CJMs.
- Wireframe, design and prototype.
- UI designs that ensure strong usability metrics.
Success is not in perfection,
but in consistency
I rely on methodologies like usability testing, heatmaps, user interviews, focus groups, A/B testing, analytics and user feedback to validate the effectiveness of the designs, ensuring that they achieve high usability metrics and align with user expectations and business goals. Beyond seeking to affirm the validity of the designs, this process also uncovers potential friction points, gaps, or opportunities for enhancement, thereby paving the way for refinements that inch the product closer to user-centric excellence.
- Conducting user testing sessions and interviews.
- Studying heatmaps to spot potential friction points and gaps.
- Maintaining active user feedback gathering.
- Conducting additional research, designing, and testing again.
Hear from my clients and
former team members
Jefim Piekarz
CPO, Welo, Inc
I partnered with Aime for a year and a half at Welo, and she is one of the best designers I've worked with. Her work is excellent and her insights and hunches are rarely wrong. She possesses the broadest UX skillset I've encountered and she's able to handle everything from researching / interviewing, solutioning, sketching, prototyping, experimentation, and high-fidelity designs. She can even handle CSS and front end coding in a pinch. She's a great collaborator who isn't afraid to challenge ideas and to help make them better which regularly led us to better solutions. And she's a great co-worker who cares deeply about her teammates. I'm grateful to have had the opportunity to work with Aime, and I hope to work with her again in the future!
Erin Benson
COO, Welo, Inc
Aime is a rockstar among rockstars. A true UX visionary and product thought leader, Aime led the progressive evolution of our SaaS offering from initial prototype to a jaw droppingly beautiful and delightful user experience. Beyond all of her talents, I am compelled to highlight both her communication skills and business acumen. As a professional leader, she has exceptional polish and poise. A clear and thoughtful communicator, even in unexpected situations. She is the needle in a haystack UX mastermind who will surpass all expectations. If you are lucky enough to have the chance to hire her -- do it!!
Cliff Pollan
CEO, Welo, Inc
Aime embodies the essence of a Renaissance person, a key component in conceiving, designing, and implementing truly exceptional and remarkable products and user experiences. Her arrival at Welo brought about a transformative impact, elevating a promising idea into a groundbreaking and delightful user experience. This influence extended beyond our product, encompassing every facet of user discovery and engagement. Aime's ideas and creations consistently astounded not only our users but also ourselves. Furthermore, she possesses an innate ability to deeply understand the needs of our users, coupled with her directness and exceptional listening skills. She is a true 1% in her field and will work with her in every opportunity I get.
Ivan Panchev
Senior Project Manager, KlickTipp
I worked with Aime at KlickTipp for almost 5 years and I witnessed firsthand Aime’s exceptional blend of passion, innovation, and expertise. She has a remarkable talent for translating complex user needs into beautifully crafted and intuitive design solutions, utilizing her top-notch technical skills and ability to stay ahead of design trends. Aime excelled as Lead Designer, showing an unwavering dedication to user-centered design thinking, fostering an environment of collaboration where ideas thrived, and mentoring younger designers and frontend developers. I have no doubts that Aime will continue to excel in all her future roles, to push boundaries, and to redefine excellence in UX/UI design.
Erin Benson
COO, Welo, Inc
Aime is a rockstar among rockstars. A true UX visionary and product thought leader, Aime led the progressive evolution of our SaaS offering from initial prototype to a jaw droppingly beautiful and delightful user experience. Beyond all of her talents, I am compelled to highlight both her communication skills and business acumen. As a professional leader, she has exceptional polish and poise. A clear and thoughtful communicator, even in unexpected situations. She is the needle in a haystack UX mastermind who will surpass all expectations. If you are lucky enough to have the chance to hire her -- do it!!
Jefim Piekarz
CPO, Welo, Inc
I partnered with Aime for a year and a half at Welo, and she is one of the best designers I've worked with. Her work is excellent and her insights and hunches are rarely wrong. She possesses the broadest UX skillset I've encountered and she's able to handle everything from researching / interviewing, solutioning, sketching, prototyping, experimentation, and high-fidelity designs. She can even handle CSS and front end coding in a pinch. She's a great collaborator who isn't afraid to challenge ideas and to help make them better which regularly led us to better solutions. And she's a great co-worker who cares deeply about her teammates. I'm grateful to have had the opportunity to work with Aime, and I hope to work with her again in the future!
Cliff Pollan
CEO, Welo, Inc
Aime embodies the essence of a Renaissance person, a key component in conceiving, designing, and implementing truly exceptional and remarkable products and user experiences. Her arrival at Welo brought about a transformative impact, elevating a promising idea into a groundbreaking and delightful user experience. This influence extended beyond our product, encompassing every facet of user discovery and engagement. Aime's ideas and creations consistently astounded not only our users but also ourselves. Furthermore, she possesses an innate ability to deeply understand the needs of our users, coupled with her directness and exceptional listening skills. She is a true 1% in her field and will work with her in every opportunity I get.
Ivan Panchev
Senior Project Manager, KlickTipp
I worked with Aime at KlickTipp for almost 5 years and I witnessed firsthand Aime’s exceptional blend of passion, innovation, and expertise. She has a remarkable talent for translating complex user needs into beautifully crafted and intuitive design solutions, utilizing her top-notch technical skills and ability to stay ahead of design trends. Aime excelled as Lead Designer, showing an unwavering dedication to user-centered design thinking, fostering an environment of collaboration where ideas thrived, and mentoring younger designers and frontend developers. I have no doubts that Aime will continue to excel in all her future roles, to push boundaries, and to redefine excellence in UX/UI design.